Toyota Metropolis in Japan was named after Toyota, the corporate that manufactures automobiles.
Everybody is aware of Toyota for his or her automobiles, however few know of the corporate’s connection to a spot in Japan, the place they began out. A Reddit publish claimed that the town of Toyota in Japan was named after the corporate, and never the opposite approach round, due to the automotive producer’s success. Initially the town was known as Koromo, however the title was modified in 1959.
Various sources echoed and confirmed this data. A 2020 Reuters article states, “Toyota Motor Corp’s headquarters are in Aichi Prefecture, at Toyota Metropolis, which was named after the corporate within the Nineteen Fifties to mirror its position as the most important employer within the area.”
The New York Occasions additionally reported in 2019 that the town was “As soon as generally known as Koromo […] a standard agricultural and silk manufacturing hub earlier than its transformation into a producing powerhouse.” The report added that the town of 420,000 folks is “residence to the auto producer from which [it] takes its title.”
What does the town itself say about this? In accordance with their official tourism web site:
Toyota Metropolis in central Aichi Prefecture is a vibrant mixture of traditions and know-how, of state-of-the-art analysis and business services, and areas of ample pristine nature and engaging historical past. In precise truth, Toyota Metropolis didn’t exist earlier than taking the title of the areas greatest employer in 1959. Previous to that, the traditional township was generally known as Koromo, and dominated over by the Miyake and Naito clans from the sturdy Koromo Fort. Now, because of Toyota Motor Company, at the moment the world’s ninth largest firm by income, and one of many world’s largest car producers, there’s a little little bit of Aichi in each nook of the world.
In accordance with Toyota UK journal, the oldest Toyota manufacturing facility, Honsha Plant, was constructed on this metropolis together with different crops. Toyota-International.com, an official web site for the Toyota Motor Company, which particulars extra concerning the firm’s historical past, identified that it was initially known as the Koromo Plant, and was renamed Honsha Plant in August 1960: “The title change was additionally a mirrored image of the truth that the title of the town wherein the plant was situated had been renamed from Koromo Metropolis to Toyota Metropolis in January 1959.”
In accordance with a 2015 AFP article, round 70,000 folks have been working for Toyota within the space, and lots of of their mother and father and grandparents additionally relied on the corporate for jobs. Round 40 p.c of native workers labored within the autos sector. The AFP identified that the title change within the fifties was “a controversial transfer on the time.”
The mayor of Toyota Metropolis, Toshihiko Ota, emphasised to AFP that the town was about greater than the automotive firm. “It’s true that that is the town of the automotive—the title speaks for itself—however that isn’t every part,” he mentioned. “We’re the main producer of rice in Aichi prefecture and we additionally develop grapes and pears. Toyota Metropolis has many faces, which is usually masked by automobiles.”
A typical phrase highlighted the dependence of the locals on the corporate, particularly after the 2008 monetary crash which resulted in 1000’s of layoffs: “When Toyota coughs, the entire metropolis catches a chilly.” And even after the restoration, as the town gained extra colleges, hospitals, and municipal tasks they have been largely sponsored by Toyota.
A 2010 report by TIME Journal confirmed the corporate’s deep affect within the space:
The residents have been so pleased with Toyota that in 1959 they modified the town’s then title, Koromo, to match its most necessary citizen. However the city’s fortunes rise and fall with Toyota’s. The agency’s sprawling manufacturing facility complexes lie solely a brief distance from the city heart, and, as in any firm city, the paychecks of Toyota workers are the primary supply of help for its eating places and outlets. […]
Toyota Metropolis already offers an impression of a city underneath siege. Toyota’s big headquarters constructing is inaccessible — like a fortress at battle. A spokesman for the town wouldn’t grant TIME an interview with officers, saying the federal government received’t touch upon the problems of 1 firm. Toyota workers are conserving their lips tightly sealed as effectively. These approached on the streets, their Toyota firm IDs clearly seen, politely bow their heads and say they’re unable to remark. Just one younger worker, who wouldn’t give his title, mutters, “We’re undecided what will occur.”
In the end, the automotive producer’s ties within the city go deep, from impacting its financial life all the way in which to its title.
And so they haven’t stopped there. In 2020, the corporate introduced plans to construct a “prototype metropolis” of the long run on a 175-acre web site on the base of Mt. Fuji in Japan.” Calling it the “Woven Metropolis,” they introduced it will likely be like a “dwelling laboratory” and “powered by hydrogen gasoline cells.”
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“Japanese Governor Pledges Assist for Toyota Suppliers as Manufacturing Dips.” Reuters, 23 Apr. 2020. https://www.reuters.com/article/us-health-coronavirus-japan-aichi-idUSKCN2251O4. Accessed 4 Oct. 2022.
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“Toyota to Construct Prototype Metropolis of the Future | Company | International Newsroom.” Toyota Motor Company Official International Web site, 6 Jan. 2020. https://international.toyota/en/newsroom/company/31171023.html. Accessed 4 Oct. 2022.