Salesforce Automotive Cloud creates ‘single supply of reality’ for auto {industry}

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After monetary companies, well being and training know-how, Salesforce is specializing in the auto {industry} with the launch of Automotive Cloud, a devoted product to assist key {industry} stakeholders take advantage of the information out there to them.

Within the digital age, the auto {industry} is witnessing an unprecedented transformation, with autos being extra related than ever and new promoting and servicing fashions (like D2C and subscriptions) coming to the fore. The shift has elevated the amount of

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New Salesforce Automotive Cloud helps the {industry} ship on the promise of related automobiles and next-gen buyer experiences

  • 93% of auto {industry} leaders agree first-party information will assist considerably enhance the shopper expertise total – whether or not in the course of the automobile searching, buying, financing, or post-purchase section. 
  • Driver 360 is considered one of 13 industry-specific options, like Shopper 360 for monetary providers, Affected person 360 for healthcare, and Training 360 for studying, that leverages the total energy of Buyer 360 and delivers a single supply of reality for the automotive {industry}. 
  • Trade leaders like Toyota Monetary Companies and Astara are utilizing Salesforce immediately to ship distinctive buyer experiences. 

At the moment, Salesforce

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