ChatGPT at car dealerships should be a tool, not a replacement
Numerous industries have been experimenting with the artificial intelligence-driven conversational chatbot, ChatGPT, since it debuted late last year. Users have applied the technology to create fitness and diet plans, write emails and job postings, talk with customers and even write code — with varying degrees of success.
Auto dealers are dipping their toes in this highly intelligent technology, and for now at least, that’s as deep as they should go.
Dealers told Automotive News they are using the tool to automate sales correspondence and write grammatically correct memos and job postings. ChatGPT could improve customer service by responding more quickly