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At the moment’s Automakers Ought to Be taught From the Exec Who Handled Vehicles Like Horses

Yutaka Katayama, the Nissan government behind the Datsun 240 Z, died this week at 105. A local of Japan, Katayama principally cracked the code on promoting Asian vehicles in America. A long time after the person made his mark, his life holds stark, vibrant classes relating to the car.

“The enjoyable of driving vehicles is identical as using a horse,” Katayama mentioned, late in life. “We’d like a automotive that’s like using on horseback. We’re making robots. Robots don’t love human management.” Translation: Make vehicles individuals need to drive, and that really feel like they’re meant to be pushed, not

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