Home » Sonia Robinson Excels in Male-Dominated Auto Service Business

Sonia Robinson Excels in Male-Dominated Auto Service Business

In 2019, Sonia Robinson opened SpeeDee Oil Change & Auto Service in Fort Mill, S.C., after greater than six years working as a regional service supervisor for Mobility Works, a number one seller of wheelchair-accessible vans.

Robinson needed to use her business expertise to enterprise possession with a longtime model. After researching totally different alternatives and assembly with a few of the different franchisees, she knew SpeeDee was the best alternative for her as a result of it permits her to supply a full vary of oil change and mechanical companies that she wouldn’t be capable to elsewhere. With Robinson’s background in customer support, proudly owning her personal store lets her deal with constructing relationships and dealing with individuals, which is she loves most in regards to the enterprise.

She has seen glorious progress in her SpeeDee retailer since opening, reporting 17% progress yr over yr. However ladies haven’t at all times been so profitable in enterprise. In 1972, roughly 4.6% of companies in the US have been owned by ladies. As of 2019, ladies personal 42% of corporations and that quantity continues

Sonia Robinson and Sister Wanda Carr -SpeeDee Oil Change

to develop. And whereas female-owned corporations grew 21% over a five-year interval, corporations owned by African American ladies grew double that fee, in response to the “2019 State of Ladies-Owned Enterprise Report” commissioned by American Specific.

Having been in a male-dominated business for over 10 years, Robinson shares 4 tricks to being profitable as a Black girl on this sector:

Belief your self and develop your confidence

Don’t be afraid to take dangers—belief your intestine and the power of your skill-set; it obtained you this far. Ladies who wish to achieve life should take dangers and get out of their consolation zones. When different individuals concern failure, embrace it due to the data that this can be a essential a part of success. With this, you’ll construct confidence which is able to turn out to be important to your long-term success.

Be taught as a lot as you’ll be able to as quick as you’ll be able to, after which continue learning

You may not be routinely revered in male-dominated industries, however in case you present that what you’re speaking about, you’ll be able to earn respect. Do that as rapidly as doable by asking questions each likelihood you get and paying shut consideration to the solutions. Keep in mind, studying is fluid—as soon as individuals cease studying, they cease rising.

Construct a assist crew

As an entrepreneur, having a powerful crew provides main credibility to your small business. It demonstrates progress and group and gives a sure degree of consolation to your prospects. Discover these all-star crew members, then develop, nurture, and empower them. They may assist you acquire credibility and construct your small business.

Keep optimistic

Nothing generates optimistic morale amongst crew members extra powerfully than a very good angle. Rejoice wins—large and small—along with your crew, embrace and act on their suggestions, and share your imaginative and prescient for the long run. With a optimistic angle and a optimistic crew, you’ll be effectively in your method to attaining enterprise milestones.