Finest Automotive Tech to See #CES2021 Sono Motors, Audi, Mercedes Benz, GM & Extra

CES 2021 begins tomorrow and this 12 months it is going to be all digital. whereas the present usually brings in a couple of hundred and twenty thousand individuals or extra this 12 months I can see inside the interface 65000 registered attendees. Many automakers and Expertise suppliers shall be having information conferences or exhibiting off new know-how. here’s a Roundup of all the pieces that appears to be essentially the most thrilling to this point.

Seminars & Media Conferences

Bosch shall be saying its sustainability initiative early within the morning.

Panasonic will showcasing some new know-how together with automotive in-vehicle infotainment, premium audio , head up show and Tokyo2020 Olympics. Because the Tokyo Olympics weren’t held we suspect there could also be some know-how that they have been planning on providing that they’ll reveal and they’re additionally speaking about distance studying so it might be some form of interactive system or platform.

Mercedes-Benz has an enormous information convention plan for its mbux interface together with its hyper display screen that was introduced final week. It could be fascinating to seek out out some particulars on how that display screen won’t be distracting whereas driving.

Final week HARMAN introduced three ideas that included use of inside Automotive screens for recreation enjoying, video / audio modifying and as a musical Live performance Expertise.

Additionally protecting the sustainability matter shall be Magna, The corporate that shall be making the Fisker ocean. I perceive they’re additionally having an Interactive stay method to be inside its sales space. They’re additionally having a highlight session on electrical autos.

Mobilye’s Prof. Amnon Shashua, senior vp of Intel and chief govt officer of Mobileye, will present the correlation between superior driver-assistance methods (ADAS) and the corporate’s autonomous automobile know-how, and the way this connection has formed Mobileye’s technique.

The Indy Autonomous Problem (IAC) will unveil the world’s first autonomous racecar on the Indianapolis Motor Speedway (IMS). Learn the way the IAC will advance applied sciences in driverless autos and motorsports, and who’re the five hundred+ college college students competing to win the $1.5 million prize on the planet’s first high-speed, head-to head autonomous race on the famed IMS.

Tuesday morning will begin off with an AI dialogue with BlackBerry’s Eric Cornelius.

Probably the most anticipated automotive occasion on Tuesday shall be announcement from GM’s Mary Barra about GM’s electrification plans and electrical truck. Plus a brand new Cadillac mannequin shall be displayed on the GM exhibit.

Sono Motors will reveal their photo voltaic powered automotive additionally on Tuesday. Sono Motors, the Firm innovating electrical mobility with its proprietary photo voltaic know-how, introduced that it’ll launch the following era prototype of its revolutionary Photo voltaic EV for the lots – The Sion. Led by its founders’ imaginative and prescient of a world with out fossil fuels, Sono Motors has been supported by its neighborhood to additional advance EV improvement. The Sion blends disruptive know-how with affordability to allow particular person contribution to international sustainability. Mixed with Sono Motors’ proprietary Sono Photo voltaic Expertise, the Sion is paving the way in which for an attractively priced transition to a sustainable future. Panasonic Panasonic Power of North America will reveal how it’s producing the world’s highest vitality density automotive battery, and its cobalt-free roadmap.

Wednesday may have some self-driving panels together with one hosted bey Axios about autonomous tech transferring into different areas with Sara Luchian, Director, Passenger Expertise-Virgin Hyperloop, Lia Theodosiou-Pisanelli, Director of Associate Product & Packages-Aurora, Karl Weiss, Vice President and CTO-Caterpillar Inc

Innovators and coverage makers talk about what shopper expectations and authorities selections imply for the way forward for mobility and nationwide competitiveness talking will Rachel Maclean, Finch Fulton, Jamie Boone, Michael Petricone, David Quinalty.

There are over 152 automotive tech exhibitors at CES this 12 months with solely two days of stay interplay and one other 65,000 individuals making an attempt to contact a few of the identical individuals….

Main tech and automotive exhibitors embody GM, Audi, Mercedes-Benz and FCA.

FCA & Cadillac Shows

FCA will supply a visually immersive expertise with video explanations from the subject material consultants, hosted by a digital model ambassador.

Customers can go for a guided tour hosted by a digital model ambassador who curates info relying on person preferences. Expertly guided, the tour offers friends a deeper understanding of FCA’s merchandise and applied sciences by means of a 3D expertise, which incorporates 12 FCA autos.

At any level through the expertise, friends might go for a self-guided tour. The user-controlled 3D setting permits viewing from varied angles on autos such because the Jeep® Grand Wagoneer Idea and Alfa Romeo Stelvio Quadrifoglio. Moreover, the viewer might choose any of the autos for a deep dive into the know-how and product functions. A simple-to-use international navigation accommodates fast hyperlinks to particular areas.


At CES 2021, Cadillac will showcase the way it continues to push the boundaries of the in-vehicle person expertise. Early within the new automobile improvement course of, the Cadillac staff invited revolutionary corporations from exterior the automotive business, together with Territory Studio and Rightpoint, a Genpact firm, to assist reimagine the person interface. Targeted on artfully integrating aesthetics, function and know-how, these groups helped deliver to life Cadillac’s all-new automobile shows.

“In designing the person interface for Cadillac, we began with a imaginative and prescient however acknowledged that we have been going to wish a recent perspective and new methods of pondering to show it right into a actuality,” mentioned Invoice Thompson, GM senior supervisor, Person Interface Design. “That’s the place Rightpoint and Territory Studio got here into the image. Each groups are extremely proficient and introduced a brand new perspective that enabled us to design a personalised and stylish user-focused expertise.”

Territory Studio brings a deep understanding of narrative design for movie, video games and types. Their experience in close to future know-how and artistic design supplied Cadillac with a recent imaginative and prescient for the longer term.

Mannequin Resolution, a subsidiary of the premium tyre maker Hankook, in addition to a world-class prototyping and manufacturing supplier, will make its debut on the world’s largest Shopper Electronics Present CES 2021 which shall be held on-line from 11- 14 January. For the primary time, Mannequin Resolution ( will exhibit its new merchandise geared up with Augmented Actuality (AR), the important thing know-how of the fourth industrial revolution. As a spotlight, the Augmented Actuality Head Mounted Show (AR HMD) prototype shall be offered, which is an AR headset particularly designed for industrial use. The headset, named ‘MS-AR20’, focusses on its important options to reinforce person expertise and performance.

Subsequent to the AR headset, Mannequin Resolution will even showcase its premium high-tech e-scooter prototype, which shall be one other spotlight at this 12 months’s CES. The e-scooter, which additionally makes use of AR know-how, runs on 11 inch large airless tyres that don’t solely give the scooter its distinctive look but additionally promote protected driving. The fingerprint recognition system and the built-in dashboard digital camera make the scooter the neatest of its form. The e-scooter additionally is available in totally different colors and is foldable when standing up.

Along with its new merchandise, Mannequin Resolution will current its CMF lab as an internet platform for the present. Serving as an area for industrial design tendencies and inspiration for product improvement, the CMF Lab was opened in February 2020 and is devoted to the analysis and categorisation of the three key design components “color”, “materials” and “end” (CMF for brief). The CMF lab collaborates with the British design studio ‘Chris Lefteri Design’, which has signed a memorandum of understanding with Mannequin Resolution in 2019 to supply consulting providers regarding up-to-date megatrends within the industrial design subject. Throughout this 12 months’s CES, guests will be capable to be taught in regards to the newest tendencies, insights and functions, together with temper boards on present design and picture tendencies in addition to the most recent design options.

SmarEye Shopper Product

mart Eye AB, the world main developer of eye monitoring software program for driver monitoring methods, shall be exhibiting on the first all-digital CES. Other than showcasing the corporate’s superior AI-based know-how, the exhibit will supply a primary sneak peek of Good Eye’s new aftermarket driver monitoring system.

For the second 12 months in a row, Good Eye AB shall be showcasing their driver monitoring resolution at CES 2021, the world’s most influential tech occasion. The know-how showcased at Good Eye’s digital sales space will mirror the corporate’s greater than 20 years of expertise within the business and provides guests perception into what the longer term holds when it comes to automotive security and comfort.

By finding out an individual’s eye, face and head actions, Good Eye’s driver monitoring resolution can acknowledge driver drowsiness or distraction and stop site visitors accidents attributable to an inattentive driver. And by integrating DMS software program and inside sensing system software program, Good Eye’s resolution can see even additional to detect individuals, pets and on a regular basis objects all through the automobile’s inside. The mix of DMS and inside sensing system software program is the following step in the direction of seamless human-machine interplay, enabling extremely superior security and comfort options in subsequent era autos.

Good Eye’s exhibit at CES 2021 will even supply guests a primary look on the firm’s new aftermarket product. The upcoming launch of this AI-powered driver monitoring system marks the very first time Good Eye has developed high-quality {hardware} to match the corporate’s extremely regarded software program and algorithms. As a complicated, cost-efficient resolution developed for the automotive aftermarket, the Utilized AI System (AIS) goals to boost the security normal for public transport and business autos. The upcoming product launch is deliberate later this spring.


There will even be many cyber safety corporations, driver monitoring know-how suppliers, new kinds of mobility platforms, autonomous suppliers, electrical automobile charging initiatives, disinfection mapping, telematics knowledge suppliers 3D sensing 3D Sensations, analysts and chipmakers.

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