Home » Feminine automotive journalist and off-road fanatic honored at Chicago Auto Present

Feminine automotive journalist and off-road fanatic honored at Chicago Auto Present

CHICAGO — The fifth annual What Drives Her Awards Ceremony passed off Friday, February 11, 2022.  

The cornerstone occasion kicked off the second day of the Chicago Auto Present’s Media Preview with breakfast.  

Over time, the occasion has welcomed dozens of main feminine professionals to the stage to share traits, tales and private anecdotes of the integral position that ladies maintain within the auto business.  

A kind of folks honored was Sue Mead, a contract author and off-roading champion who gained Finest in Craft Media, Employed as a fulltime or parttime North American journalist, content material creator or media with a give attention to the automotive business; display normal excellence of craft; create work that illuminates the position of ladies within the automotive business or, by voice and narrative, create extra accessible automotive info and extra inclusive automotive storytelling. 

Mead’s profession started in 1988 as a contract journalist for an off-roading journal, on the primary workforce that included ladies as car testers. Quick-forward to at this time, Mead travels the world test-driving automobiles and vehicles, and dealing as a photojournalist/function author for a number of publications, specializing in 4WD and adventurous tales.  

“I’ve been to 72 nations with automobiles,” says Mead. “I’ve pushed off-road in about 68 of these nations. I simply acquired again from Saudia Rabia the place I spent three weeks this 12 months and three weeks final 12 months as a assist and media supervisor for an all-female race workforce.”  

“She was the primary ever girl to win no 1 in Dakar Rally in 2011,” say Mead’s 8-year-old granddaughter who accompanied her to the awards breakfast, Eve Decide.

Mead’s accomplishments additionally embody, competing within the Baja 1000 and an inductee into the Off-Street Motorsports Corridor of Fame.  

This 12 months, this system has advanced to an award ceremony, in partnership with A Women Information to Vehicles and Ladies in Automotive, to acknowledge and current awards to 3 females inside the business. 

Finalists have been additionally introduced for Rising Star: Employed by an automaker, auto retailer or core automotive provider; job title no larger than vp; works primarily in North America; she could also be notable for her empowerment of others, her breaking down of limitations that permits others to observe, her pursuit of non-traditional roles or jobs, her management, and taking over extra roles reminiscent of main an worker useful resource group or mentoring program. 

The Rising Star award went to Linda Zhang., Ford F-150 Lightning Chief Engineer.  

Nominations have been submitted from quite a lot of ladies inside the business starting from auto producers, suppliers, media and sellers. Distinguished jurors included ladies like Lauren Repair, The Automotive Coach; Sharon Carty, Automotive and Driver; Stephanie Brinley, IHS Markit; Kristin Shaw, The Drive; Jennifer Newman, Vehicles.com; Nicole Wakelin, Boston Globe; Carly Schaffner, Forbes Wheels; Cherise Threewitt, U.S. Information & World Report; amongst different notable jurors.