Breitling has introduced a collaboration with Triumph, the celebrated UK motorbike firm, whose bikes turned synonymous with outlaws and movie-star iconoclasts within the Fifties and Sixties, together with Marlon Brando, Bob Dylan and Steve McQueen.
The brand new watch, the Prime Time Triumph, is a 41m chronograph with an ice-blue dial, a reference to the 1951 Triumph Thunderbird 6T ridden by Marlon Brando in The Wild One (1953), and in addition one in all Breitling’s uncommon blue-dialed Prime Time watches from the Seventies.
Breitling efficiently relaunched its Prime Time sequence in 2020. The racing-themed watch, discontinued 55 years earlier, had efficiently focused the younger, style-conscious mens market within the Sixties.
The watch entered popular culture lore for being the primary “modified” James Bond watch, kitted out by Q Department to incorporate a useful Geiger counter in 1965’s Thunderball.
“Right here we’ve a Geiger counter, helpful and unobtrusive. The sweep hand takes the radioactivity rely,” explains Q, performed by Desmond Llewleyn. “It’s waterproof, in fact.”
“After all,” replies Sean Connery’s Bond.
That watch, the identical one worn by Connery, offered at Christie’s in 2013 for £103,875. Its vendor had discovered it in a automotive boot sale for £25.
The Prime Time went on to turned a classic collectors’ favorite, partly on account of its distinctive dial. Its mirroring black and white triangles turned referred to as “a Zorro dial”, an affectionate reference to the disguise worn by the rapier-wielding hero of the pulp books.
Since its relaunch Breitling has efficiently matched the Prime Time’s retro attraction with a sequence of well-chosen collaborations.
In 2021 there was a hook-up with the Australian way of life model Deus Ex Machina, whose USP is casualwear for snowboarding, browsing and notably motorbiking.
That was adopted by the Prime Time Traditional Automobiles Assortment, a trio of fashions adopted the look of three of the best Nineteen Sixties American sports activities automobiles: the Chevrolet Corvette, the Ford Mustang and the Shelby Cobra.
Triumph was based as Triumph Engineering in Coventry in 1887, initially as a bicycle model. Its first bike, a pedal cycle fitted with a Belgian engine, appeared to little fanfare in 1902. In 1915 it produced the Mannequin H Roadster, a dependable, belt-driven bike chosen by the British Authorities and utilized by Allied Troops throughout the First World Struggle.
Its most iconic interval got here within the mid-Twentieth Century. James Dean ceaselessly raced a Triumph Trophy TR5. Elvis Presley rode a Triumph Boneville T120, as did Bob Dylan. The latter’s career-interrupting crash close to Woodstock in 1966 occurred on a Triumph Tiger 100. In The Nice Escape Steve McQueen escapes Nazi troopers and a prisoner of conflict camp on a Triumph Trophy TR6, the actor’s personal.
By the Eighties the traditional standing of those fashions had begun to rely in opposition to the corporate. Ninety p.c of the bikes offered within the UK have been top-spec Japanese fashions, by Kawasaki, Suzuki, Honda and Yamaha.
The model, now Triumph Bikes Restricted, was relaunched in 1990.
To have a good time the Breitling collaboration the corporate is launching 270 co-branded bikes, the Triumph Pace Twin Breitling Restricted Version Bike. Produced within the “Wild One” color scheme it’ll include customized velocity and RPM gauges that ape the Prime Time Triumph dial design.
Anybody who buys one of many bikes can even be supplied the prospect to purchase a tweaked model of the watch, full with a sun-ray dial, an engraved caseback and numbered as per the bike – the Prime Time Triumph Pace Twin House owners Restricted Version.
“Triumph’s heritage and modern-retro aesthetic are simply two of the various issues we’ve in frequent,” says Georges Kern, Breitling’s CEO. “Their mixing of custom with expertise is totally in sync with what we do.”
The Prime Time Triumph is £4,500; The Prime Time Triumph Pace House owners Restricted Version is £4,650. The Restricted Version bike is £16,000. breilting.com