Forward of this although, here’s what the COTY has to say about itself and its position, taken from the official COTY web site. “COTY is an professional, unbiased judgement of all new automobiles on the European market. It’s a world award, judged by a panel of senior motoring journalists throughout Europe. Its object is to acclaim probably the most excellent new automobile to go on sale within the 12 months previous the date of the title.”
What’s right now recognised worldwide because the COTYY award took place to keep away from confusion amongst ‘prime automobile’ comparisons run by magazines and newspapers in varied nations. In 1963, Fred van der Vlugt, then editor of the Dutch motoring journal Auto Visie, reasoned that combining sources would produce a extra credible outcome that may entice wider publicity. Van der Vlugt approached 26 skilled automobile testers, from 9 totally different nations, to type an professional Automotive of the 12 months jury.
The formulation stays the identical right now, virtually 60 years on, however now includes 61 Jury members representing 23 nations. The COTY is a non-profit establishment, working completely unbiased of the motor trade. COTY members obtain no cost for serving on the Jury, and the bills of organising the competition are met by seven publications which promote the award and organise the voting by rotation. Annually the successful COTY producer is entitled to make use of the title and the distinctive Automotive of the 12 months brand for the 12 months of the award.
The COTY goal is to discover a single, decisive winner. The voting course of is designed for that function, and to not present a scale of advantage of all competing automobiles. There aren’t any classes, sub-divisions or class winners. This goal requires the COTY Jury to evaluate automobiles of very differing types and value, which implies assessing them in opposition to their market rivals. The 61 members of the COTY Jury all check automobiles as a part of their journalistic work, and in making their COTY choice, they use the next standards: design, consolation, security, economic system, dealing with, efficiency, performance, environmental necessities, driver satisfaction and value. Technical innovation and worth for cash are notably necessary elements.